The 59th Annual Holly Day Fair, the largest holiday gift and craft show in Eastern North Carolina, will be held November 5–8, 2026, at the Crown Expo Center in Fayetteville. Hosted by the Junior League of Fayetteville, Holly Day Fair is a premier holiday shopping experience that attracts more than 15,000 attendees and approximately 150 vendors each year. Shoppers enjoy an extensive selection of unique handcrafted and manufactured products, including holiday décor, handmade crafts, fashionable clothing and jewelry, children’s toys, specialty food items, and much more. A portion of the proceeds directly supports the Junior League of Fayetteville’s community impact efforts, including Community Assistance Program (CAP) grants, scholarship opportunities, and initiatives that benefit children and families throughout Cumberland County and the surrounding area.

It is remarkable to think that nearly six decades ago, a group of dedicated women came together to host a small holiday craft fair fundraiser. What began as a modest community event has grown into one of the region’s most anticipated annual traditions. Today, Holly Day Fair welcomes thousands of shoppers, showcases vendors from across the Southeast, and raises significant funds that allow the Junior League of Fayetteville to continue its mission of advancing women’s leadership and improving our community through volunteer action. Through the support of our attendees, vendors, sponsors, and volunteers, the Junior League of Fayetteville has invested millions of dollars back into the community over the years.

As we celebrate the 59th Holly Day Fair, we remain committed to the same spirit of service, community, and holiday tradition that inspired the event’s founders. While much has changed since those early days, our dedication to making Fayetteville and the surrounding communities a better place to live, work, and raise a family remains steadfast.

We look forward to welcoming you to the 59th Annual Holly Day Fair as we celebrate 59 years of holiday shopping, community connection, and lasting impact. Bring your holiday spirit, comfortable walking shoes, and join us for another unforgettable year!

In the Holly Day Fair Spirit,

2026 Holly Day Fair Committee